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Team Members

 

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Mike Allan President & CEO

Mike Allan

President & CEO

Mike has been building and running successful technology companies since he was a wee lad. Now a little older and wiser, he's figured out how to surround himself with great people and get out of their way.

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Scott Birkby

Scott Birkby

Co-Founder

Scott is a serial entrepreneur and founder of one of the largest foodservice distribution firms in the West. He knows logistics & supply chain and what it takes to build solutions for such a demanding industry.

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Kaitlin Mercier VP Services

Kaitlin Mercier

VP Services

Kaitlin is a user advocate and process enthusiast. She has years of experience delivering and supporting enterprise software for big brands and loves finding ways for teams to deliver value.

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Eric Moon VP Operations

Eric Moon

VP Operations

Eric is a strategist, operations expert and team leader extraordinaire. His years of experience managing projects for enterprise customers across North America make him an invaluable leader and mentor.

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Ryan Mercier VP Technology

Ryan Mercier

VP Technology

Ryan is a jack of all trades, leveraging prior experience to supercharge his technical consultations. He's always looking for ways to improve technical processes to keep things flowing smoothly.

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Blake Hewson Senior Sales Director

Blake Hewson 

Senior Sales Director

With over two decades of experience in inside technical sales, Blake believes the customer is paramount. Blake’s strong communication skills and emphasis on customer service make him a great addition to our sales team.

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Jim Boon Marketing Director

Jim Boon

Marketing Director

Jim brings years of branding, design and marketing expertise to Routeique™. He manages everything from our website, branding, content creation and customer/investment collateral to our paid/organic advertising and analytics. 

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Brent Bawel Senior Products Director

Brent Bawel

Senior Products Director

Brent is always working with our customers to understand their supply chain needs. Drawing on over 15 years of experience Brent brings together his creativity, critical thinking and his product experience to engineer innovative customer solutions using Routeique™.

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Sari Waldman Director, New Client Experience

Sari Waldman

Director, New Client Experience

Sari always has clients top of mind, whether it be delivering above-and-beyond service or ensuring their projects have the right people in place. Her passion for building relationships is evident in years of successful client management.

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Rio Nicolas Mobile Lead

Rio Nicolas

Mobile Lead

Rio heads up the development of our mobile application. She's a flexible coder, a fast learner, and always ready to adapt. Rio also lends her coding skills to the rest of the dev team on the main platform.

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Chloe Chow Platform Lead

Chloe Chow

Platform Lead

Chloe's dev skills are like none other. With experience in front-end, back-end, and mobile, you can throw any task her way and she'll have it completed before you even ask.

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Vira Koreneva Product Owner

Vira Koreneva

Product Owner

Vira is always thinking about our users. She performs business analysis and works closely with our users and the development team on prototyping and UX/UI for new features.

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Sam Purdy Developer

Sam Purdy

Developer

Sam has taken on improving our Call Center integration. Sam has proven to be a wiz with the telephony integration (phone, SMS and chat) required to power Routeique communications.

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Sohail Barat Developer

Sohail Barat

Developer

A recent addition to the team, Sohail is passionate about his work at Routeique. He supports the sales and marketing team by enhancing the user experience on routeique.com and automating our new client onboarding process.

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Yosuke Saito Developer

Yosuke Saito

Developer

Yosuke has a computer science background and has always been fascinated by IoT. He supports Routeique in enhancing our Vehicle Brain and War Room Map technology.

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Matthew MacMaster Developer

Matthew MacMaster

Developer

Matthew is experienced in computer science and spends his days tinkering with any tech he can get his hands on. He supports Routeique by developing the Vehicle Brain and its peripherals.

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Michael Kim Developer

Michael Kim

Developer

Michael is an object-oriented programmer who’s always smiling. Outside of work, you can find him gaming or learning about AI. Michael’s eye for detail is evident with his precise work and his quality assurance capabilities.

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Timothy Tsai Developer

Timothy Tsai

Developer

As one of our developers, Timothy is working to help enhance our interactive help and support system. In a few short weeks, Timothy is already becoming a valued member of the team.

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Kelsey Gagnon User Advocate

Kelsey Gagnon

User Advocate

Kelsey is a people-person, a writer, and a service enthusiast. No matter which hat she’s wearing, her goal is simple: to make meaningful connections with her clients and teammates.

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Matt Morris User Advocate

Matt Morris

User Advocate

Matt is dedicated to making sure quality work gets delivered smoothly and on time. He is most happy when working in a team in order to implement strategic visions across the board.

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Ahmed Al Shawafi User Advocate

Ahmed Al Shawafi

User Advocate

Ahmed is focused on data. You will find him taking a deep dive into the analytics and he is always suggesting new metrics to inform our processes.

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Maria Debly Content Creation Specialist

Maria Debly

Content Creation Specialist

Maria has been writing copy professionally for over six years. Her agency and in-house experience is a fantastic asset, allowing her to always find new and effective ways to tell the Routeique story.

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Mandy Lawrance Content Creation Specialist

Mandy Lawrance

Content Creation Specialist

Mandy is constantly focused on making our content interesting. With her broadcasting foundation, she brings writing and content creation skills to set Routeique apart on everything from social media to web-based marketing campaigns.

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Kale Horne Online Marketing Specialist

Kale Horne

Online Marketing Specialist

Kale comes from a mathematics background and is our Lead Marketing Analyst - providing insights into social and website performance. Kale also plays a pivotal role in producing content, campaigns, and design assets.

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Ethan Allan Digital Marketing Specialist

Ethan Allan

Digital Marketing Specialist

Ethan focuses on our online marketing strategies, specifically social media and search advertising. He uses his experience to grow and improve our online presence.

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Dana Allan Partnerships UK

Dana Allan

Partnerships UK

Dana manages our human resources, including hiring and team organization. She also creates much of our written content.

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