FOUNDED BY SUPPLY CHAIN AND TECHNOLOGY EXPERTS
“Many businesses in the FMCG space were seeing death by a thousand cuts, without even knowing where those cuts were.”
- Cofounder Scott Birkby on why Routeique was founded.
TECHNOLOGY DEVELOPED IN A WAREHOUSE
You can trust us to tackle your supply chain problems because we’ve faced similar ones, firsthand.
Routeique was founded in 2016, with the core team working in the back office of a Western Canadian distribution centre.
The two Routeique cofounders, Mike and Scott, met through an executive forum, where they discussed issues and challenges in the supply chain space. One of the topics that continued to come up was how limited data and visibility were impacting decision-making. Scott noted that many businesses in the space were facing, “death by a thousand cuts, without knowing where the cuts were.”
After realizing the solutions on the market weren’t cutting it, our co-founders decided to design the supply chain technology they needed to run the operation effectively.
With Scott’s expertise in the warehousing space and Mike’s expertise in technology, they first created an order portal and increased the number of tools from there. Since Day 1, the goal has been to enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly mistakes, de-risk decisions, and satisfy ever-growing customer expectations.
We’re a close-knit team of innovators with nerd-like enthusiasm, and veteran-like experience. Armed with the mother of all digital platforms, we’re hell-bent on ensuring every link, in every chain, is flawlessly efficient and seamless.
- WORK PASSIONATELY
- IMPROVE DAILY
- SPEAK TRUTHFULLY
- INVEST WISELY
- WATCH CAREFULLY
- INNOVATE RELENTLESSLY
- GROW FREQUENTLY
We’re giddy about what we do—we wouldn’t do anything else.
And because we’re driven by such passion, we’re destined to strive for excellence, go the extra mile, and love every minute of it.
But not in some abstract, poetic way. Each of us is committed to making at least one thing better. Every. Single. Day.
We say what we mean, and we mean what we say. Crusaders for integrity and loyalty in life, we stick to our commitments, treat everyone equitably, and communicate openly and honestly.
We put everything we have into the best bonds there are: Relationships. Especially those with our clients, colleagues and partners.
How could we not, when we are fully aware that we can only succeed when they succeed.
We learn from history and through outcomes, so our decisions are strategic and focused on real, measurable results.
We always hold ourselves accountable. And if something doesn’t work, we try again.
The status quo makes us uncomfortable. We embrace—and even actively seek out—change.
But then we know that if we’re not continuously iterating, and improving… we’re falling behind.
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ROUTEIQUE IN THE NEWS
Find out more about Routique's technology.
Talk to Mike Allan about the origins of his company, Calgary-based software company Routeique, and he’ll tell you it was “born out of a warehouse.” And he means that literally.
Routeique, a cloud-based technology company, is revolutionizing the supply chain network across Canada and North America.