Skip to content
Image of hands on keyboard, part of Routeique's blog on Forecasting and Managing Your Demand Curve in the Ever-Changing Supply Chain
RouteiqueJul 26, 2023 1:35:53 PM4 min read

Forecasting and Managing Your Demand Curve in the Ever-Changing Supply Chain

Forecasting and Managing Your Demand Curve

In the intricate balance of supply and demand, businesses must constantly adapt to the ever-changing market. To thrive in today's fast-paced world, companies need to use the power of accurate forecasting and effective demand curve management in their supply chains. 

This week's blog will explore the importance of forecasting, the impact of changing conditions, and how AI is revolutionizing demand curve management.

Key Takeaways:

  • Forecasting the demand curve is a difficult but necessary process for supply chain managers to maximize profit margins.

  • Many external factors influence demand forecasting, including societal changes and the economy

  • Artificial intelligence will play a major role in the future of demand curve planning by analyzing data at speeds impossible to do manually.


Understanding Forecasting and Demand Curve Management

Demand forecasting is the process of estimating future demand for products or services based on historical data, market trends, and other relevant factors. It can be a critical tool in supply chain management, allowing businesses to anticipate demand, allocate resources effectively, and optimize significant production processes.

Managing the demand curve involves the strategic manipulation of pricing, marketing, and other variables to best influence consumer demand. By balancing supply with demand, businesses can be efficient as possible by minimizing inventory costs, maximizing customer satisfaction, and enhancing overall profitability.


The Influence of Changing Conditions and the Economy

In recent years, businesses have experienced significant shifts in market conditions and the overall economic landscape. Various factors, such as disasters, global pandemics, and recessions, have disrupted supply chains and necessitated agile forecasting and demand curve management.

The most relevant instance, the COVID-19 pandemic caused unprecedented fluctuations in demand patterns. Tourism-related industries like travel and hospitality saw a sharp decline, while e-commerce and healthcare experienced explosive growth. The usual forecasting models failed to capture these rapid shifts, highlighting the need for more adaptable approaches.

Economic changes also impact consumer behavior and market demand. Consumers tend to be more frugal during economic downturns and may choose less costly alternatives. This shift in mindset requires companies to revisit pricing strategies and find creative ways to maintain customer loyalty while optimizing supply chain efficiency.


The Role of AI in Forecasting and Demand Curve Management

Artificial Intelligence, or AI, has emerged as a game-changer in forecasting and demand curve management. By using advanced algorithms and machine learning, AI can enable businesses to analyze a significant amount of data, identify patterns, and generate highly accurate predictions.

AI-powered demand forecasting uses multiple unique data sources, including historical sales data, social media trends, weather patterns, and macroeconomic indicators. This approach provides a more detailed understanding of what drives demand and can significantly improve forecast accuracy.


The Future of Forecasting and Demand Curve Management

As technology advances, forecasting and demand curve management in the supply chain will always evolve. Here are some likely developments coming in the future:

Predictive Analytics: As AI algorithms are used, they will become more sophisticated, enabling organizations to predict demand with greater accuracy and anticipate market shifts proactively.

Supply Chain Visibility: Enhanced data sharing and transparency across supply chain partners will enable real-time collaboration and improved decision-making.

IoT Integration: The Internet of Things, or IoT, will enable businesses to collect and analyze real-time data from connected electronic devices, and more data means further enhanced demand forecasting and improved supply chain management.

Prescriptive Analytics: AI systems will predict demand and recommend optimal actions to align supply with demand, improving efficiency and customer satisfaction.


Our Team's Insights

We asked our Product team for their insights on the intersection of technology and forecasting/demand curve management. 

According to our VP Product, Brent Bawel, AI will aid supply chain managers with demand planning by providing contextualized details about large quantities of SKUs at once. Rather than making blanket generalizations about SKUs, managers will be able to review reports on each individual SKUs provided by AI tools. This will allow them to make more accurate decisions faster. 


How Routeique® Uses Technology to Empower Forecasting

In the pursuit of effective demand curve management and accurate forecasting, businesses can turn to innovative solutions like Routeique. With our comprehensive suite of tools and advanced technologies, Routeique empowers organizations to navigate the complexities of the supply chain and optimize their operations.


Data-Driven Insights

Routeique leverages a wealth of data to provide businesses with valuable insight, foresight and oversight to forecast and manage your demand curve. By integrating with various systems across the supply chain, such as inventory management, sales, and customer data, Routeique collects and analyzes vast and unique information that often goes overlooked.


X-Ray Vision

With a holistic view of the supply chain, Routeique can give you the information and insight you need to identify historical trends, detect patterns, and uncover correlations between different data sets. These data-driven insights enhance forecasting accuracy, allowing your business to make informed decisions and adapt to changing market conditions effectively.


Unlock Your Full Potential

In the ever-evolving supply chain management landscape, Routeique can be a powerful ally for businesses seeking to forecast demand accurately and effectively manage the demand curve. Routeique empowers organizations with x-ray vision into their supply chain to confidently navigate the complexities of their business. By harnessing the capabilities of Routeique, businesses can achieve optimized inventory levels, improved customer satisfaction, reduced costs, and enhanced profitability. In an era where agility and adaptability are paramount, Routeique equips organizations with the superpowers they need to succeed in forecasting and managing the demand curve in the supply chain.